It’s official — B Corp Month is here, and we’re celebrating in true Noughty style. 🎉 Becoming a B Corp isn’t just about earning a badge; it’s about proving that business can be a force for good. And trust us, the process isn’t easy.
It took us 22 months to earn our certification. We examined every part of our business, from how we treat people to how we protect the planet. Fast-forward to today, and we’ve got plenty to celebrate! Here’s a look at what we’ve achieved in the past year and what’s next. 👀
From the Boardroom to the Community: Noughty on the Ground in India💛
Last year, our team travelled to India to see the impact of our partnership with CleanHub first-hand. And wow — seeing the results up close was powerful.
We spent time with communities involved in our ocean-bound plastics collection projects, and it reinforced that this is about more than waste — it’s about people, stories, and real change.
“It’s not just about the environmental impact,” says Robyn Butler, Noughty’s Brand Manager. “It’s about the real people behind these initiatives. Meeting them put faces and stories to our work and gave us a deeper sense of purpose. It’s a powerful reminder that small actions can make a huge impact.”
This trip was a turning point for our team. We’re more motivated than ever to think bigger, act bolder, and continue making a difference for both people and the planet.
From Waste to Wonder: Noughty x CleanHub 🌍✨
Let’s talk numbers. In 2024, your purchases helped us remove 38,552 KG of ocean-bound plastics with our partner CleanHub. Since we started working together in March 2021, we’ve collected a total of 163,563 KG and counting.
One project we’re especially proud of? The Clean Kerala Project in Konad, India.
We hosted a two-day workshop for 28 local children, showing them how small actions can create a big impact for the planet. Watching them get creative and inspired to drive change in their own communities? That’s what it’s all about. 💚
Zero-Waste Scrunchies: Fashion with Purpose ♻️
We love a good hair day, but we love sustainable solutions even more. That’s why we launched our Limited Edition Zero-Waste Scrunchies, made from upcycled materials.
But here’s the real win — these scrunchies are part of a bigger mission. Through our partnerships with CleanHub and Green Worms, we’ve helped over 300 women in India gain financial independence by creating sustainable jobs. It’s proof that fashion can empower communities while protecting the planet. And trust us, we’re just getting started. 💪
Our Goals for 2025? Bigger, Bolder, Greener 🌱
We don’t do things halfway, and our 2025 goals are no exception. Here’s what we’re working towards this year:
✅ Remove 165,584kg of ocean-bound plastics through CleanHub
✅ Reach 50% recycled content in all the plastic we use
✅ Increase recycled content in tubes to 70% and bottles to 50%
✅ Make tubes fully curbside recyclable
✅ Reduce our carbon footprint with eco-boost technology (already live in our Bond Repair Range!)
✅ Complete Life Cycle Analyses on our best-selling products to further reduce emissions
“We’re Noughty and We’re Proud” 💪
At Noughty, being a B Corp isn’t just a nice-to-have. It’s a commitment to doing better for both people and the planet.
“Our B Corp certification proves that business can be a force for good,” says Rachel Parsonage, Co-founder of Noughty. “We’ve achieved a lot, but we know there’s more to do. We’re excited to keep pushing forward and creating real, lasting change.”
Join the Movement 🌍
We’ve come a long way, but we’re not stopping here. Follow along this B Corp Month as we share more about our journey — and let’s keep working together to create a cleaner, greener, and more empowered world.
Because change? It starts with us. 💚
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