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*When used as a regime vs. untreated hair.

*12 week consumer study on 109 panellists Sept-Nov 2023

Blog posts

Nine Expert Tips

Nine Expert Tips

Healthy hair isn’t just about what you put on it - it’s about how you care for your scalp, body, and lifestyle, too. To celebrate nine years of Noughty, here are...

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Are you using too much shampoo?

Are you using too much shampoo?

Unlock Your Shampoo’s Full Power. The secret to great hair starts before your shampoo even touches your scalp. Most people use more than they need but with our natural formulations,...

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