News
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Get The Look: Beachy Waves for days
Beachy waves are a timeless trend. The perfect hybrid between effortless and cool, these tousled, undone messy waves can be worn dressed up or down, anytime, anywhere. The versatility of...
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The right and very wrong ways to dry your hair.
Hands up who knew there was a right and wrong way to dry your hair? Not many hands hey? Well, it turns out that there are techniques and tools that...
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Hair Masks: The Why and How
Whether you spell them will a ‘k’ or ‘que’, longer-contact treatments like masks/masques have returns that are worth investing in. And not just for the condition of your mane: masks...
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Noughty Secrets: Priming & Redefining Curls
If you are blessed with a full head of curls, you’ll know good hair days are often harder than they look. You patiently and lovingly style a heavenly head of curls, only...
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Hello Curls - Define & Reshape Curl Primer
Whether your mane is straight, 2, 3 or 4, A, B or C, everyone needs a bit of hair TLC. Weight (of your curl, of course), the weather and even...
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Conditioning and Detangling with Thirst Aid
Whether your hair is fine, thick, curly, straight, short or long, the chances are you’ve probably experienced the dreaded feeling of stepping out of the shower with dry locks and...
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Leave-In Conditioners: what are they and which is for me?
The battle to maintain hairs' moisture is one most of us are all far too familiar with. Cold winter air, central heating, air conditioning, over styling, dying your hair, all...
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Alcohols and why we use them.
At Noughty, we pride ourselves on being an inclusive brand, committed to offering exceptional performance at an accessible price. We choose to be transparent and informative about the strong values...
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Using plant extracts in natural haircare
Plant extracts are one of the best tools in the natural formulator’s arsenal. Some of the most potent activity a plant possesses is suspended in its cell walls. When we...
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Lifting the Lid: Haircare Myths Decoded- Silicones
Silicones; they’re the shiny, glassy, glossy polymers of the haircare world. Sound pretty damn amazing then, right? Well despite offering that undeniable (bordering on addictive) swishability factor, they can be...
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Understanding Your Curls
When it comes to tackling curls, knowledge is power. The climate, your shampoo and even your hairdresser are often blamed for a bad curl day, but the truth is that...
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The Down-Low on Build-Up
Build-up. It’s probably a word that you’ve heard a lot about. There’s a rising trend for ‘detoxing your hair’, but why do you need to do it and what exactly...
